Google Analytics - Power of Google

working for you!

Analytics by Google is arguably the most advanced traffic data analyzing software available today. What is best about Google Analytics? It is free! Yes that’s true, even if you have to pay for installation, management or consultation, the software is completely free. If you use other services (paid software) they can only offer a fraction of Google Analytics benefits AND IT WILL COST YOU MORE.

What Google Analytics can do for you

It is very difficult for a manager or director to make the right decision about your website and business without knowing what is actually going on. How many people are coming to your website? What do they do? Is your website performing well? Does your website have a bottle neck? If so, where? Analytics will answer those and many other questions.

Analytics will help you to:

- turn your visitors into customers and page views into profits,

- make business and marketing decisions that will build your strength and remove weaknesses,

- make your online marketing campaigns more effective and significant,

- track your Adwords campaigns,

- track sales and relate them to your online marketing activities,

- improve your website interaction (your visitors will appreciate it),

- increase conversions (the number of people that actually do business with you),

- find where and why prospective customers are leaving your website (what stops them from becoming your customer),

- measure keywords and ad performance,

- track many useful metrics which will give you a lot of valuable information about your website and customers.

Before making a decision about Adwords (Cost Per Click), other Internet Marketing Campaigns (Email Marketing or Banner Advertising for instance), you should employ Analytics for a while to make your decision well informed.

Google Analytics is also invaluable when deciding about changes in your Web Design and Search Engine Optimization. As a matter of fact you should not take any decision related to the above without first seeking advice from a Google Analytics Consultant. Most of the webmasters don’t understand either the Analytics data or the Search Engine Optimization for Google. The best practice is to install Analytics on your website and constantly monitor your website’s trends and important metrics, long before any changes are made.

At the end of this page you can watch a short video (9min) made by Google and available on YouTube. Your first impression may be that Analytics is easy to understand and run. The best evidence of how complicated it can be from the technical and data interpretation point of view is the number of people who have the Google Analytics Qualification. In Ireland it is currently only about 10 people - myself included(about 40 in the UK)!

Our services are designed to ensure you get the most out of Analytics without all the hassle.

If you require more information about Google Analytics watch this 9 minutes video to see general overview of Google Analytics.